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Molson Coors

Objectives

To set up and run a full communications strategy within the independent sector, signing up 5,000 independent retailers to the Club Coors loyalty scheme and increase distribution across the Molson Coors product portfolio.

Mechanics

We recruited a team of 45 representatives to cover the country for a 12 month period. They each had their own territories to cover and were required to visit the outlets and deliver the pre sold in deals, award points and sign up new members.

5,000 members sign up over 12 months. We achieved 80-90% strike rate on each call cycle.

What we achieved

5,000 members signed up over 12 months. We achieved 80-90% strike rate on each call cycle.

What they said

S. Brearley of Coors

Throughout the last 12 months Molson Coors Brewing Company have been on a significant journey and learning curve as part of a corporate strategy to develop and grow in the Off-Trade Sector

It must be documented that during the past 12 months Mitchell Stephenson has shown their ability to understand the impulse market and its opportunities, build relationships with retailers, promote our brand portfolio within the independent sector and increase distribution of our brands. Mitchell Stephenson has worked to fulfil our needs in a collaborative manner in order to build success.

For more information on our communications strategy, please get in touch

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“Mitchell Stephenson has shown their ability to understand the impulse market and its opportunities...”

- S. Brearley, Coors