Mitchell Stephenson
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Garnier

Objectives

To educate the consumer on the new Garnier Minerals Deodorants & Tinted Eye Roll On by explaining the features and benefits of each product. Encourage consumers to sample the products first hand and gather their feedback.

Mechanics

Recruited experienced beauty promotional personnel to work in 50 nominated Asda Stores across the UK over 2 dates. Personnel were given full briefing notes, sample stock, POS Material and branded uniform.

The team approached customers on entry to the store and encouraged them to trial the new products.

What we achieved

From Asda Epos Data, we achieved an uplift of 231.09% across both brands.

For more information on our education strategy, please get in touch